Decide on a Topic
That’s generally not a hard one as you can write about pretty much everything – if you pay attention throughout your day. Although you should focus on business-related content primarily, a blog represents the person writing it – with everything that makes you tick. Don’t let anybody tell you otherwise.
I read business blogs, but if I like the person creating them and can connect on a personal level – that’s a definite bonus and it’ll encourage me to come back.
Blog posts could cover aspects of your business, innovations, benefits, problems & solutions, every-day-helpful tools you use in your office and/or new technology you’ve seen & would like to share. But it should also cover fun, interesting or inspiring stories you stumble across, or simply content that makes you laugh, wonder, or sometimes even – cry.
If you keep a healthy mix of both worlds, you can’t really go wrong!
Old times are sometimes the good times – keep it structured as you learned in school with an interest-capturing introduction, an informative main and a solution-filled summary. The latter is very important as, depending on how long the post is (tick on my behalf), the summary will win the race in the end. You want to leave the reader with a good feeling, the impression that you have just given them invaluable information, helped solve a problem or to find a solution.
Choose a Catchy Title
If the summary is your winner of the race, the title is definitely the event organiser who makes it happen in the first place. The title is what captures the reader to click your post overall – so make sure it does capture. If you can add a great topic to it – even better!
Make it Visual!
Attach an image to your post – people love visual stimulation! An image is actually the key ingredient capturing my interest when I’m on a virtual wave, and if it comes with an interesting post, that’s a big day for me.
I might even go that far to share it – and isn’t that what we all are after?
Oops! 25 words over the suggested 500 words for the apparently ‘ideal blog length’ – I suppose Rome wasn’t built in a day either!